Keep Your Reader in Mind

Every piece of writing has a silent partner—the reader.

When writers forget to consider their audience, they tend to focus on themselves. They write from their own level of understanding, comfort and emotional insight. This works for diary entries, but not much else.

Understanding your audience goes beyond marketing strategies or demographic charts. It is about awareness. Who are you writing for? What do they already know? What concerns do they have? What do you want them to take away from this?

A solid grasp of your audience changes everything. It tells you where to begin, what needs clarification and what you can leave out. It helps you choose examples and analogies that resonate instead of confuse.

When you truly understand and write with your audience in mind, you start to build a connection. And it’s that connection that keeps readers engaged.